Get a taste of what’s going on in your industry

Imagine you cook the most delicious dishes and have the most beautiful table decorations. But no one can find their way to your restaurant. No wonder, because your restaurant is hidden deep in the backyard, which can only be found by climbing over the overgrown garden fence with a ladder.

Changing guest behaviour, new business areas and intelligent digital solutions for restaurateurs

Is the demand for card payments and smartphone payments also increasing in your restaurant? That is indeed the current trend! The option of card payment is being used and desired by more and more people.

Often, the experience of the restaurant is lost when the food is delivered in a plain cardboard box and cheap, thin plastic containers. The ingredients look as limp as if they have been in the sauna too long, the walk over the cobblestones has bowled everything around unappetisingly.

The take-away and delivery business is currently a kind of lifebelt for many restaurateurs to get through the Covid crisis. Jens believes that these measures will also play an important role after the reopening - but only if you don't just "put something in a bag” but pay close attention to your positioning and your unique selling points. The challenge is to transfer the "experience" from your restaurant into the kitchen at home or into the dining room of your guests. Many restaurateurs show a lot of creativity and empathy for their guests. They no longer just offer food in generic plastic containers, but target group-specific food boxes and recently also "experience boxes". Jens shows some examples in the webinar.