Now available: DISH Loyalty, the ultimate loyalty program for hospitality

What is DISH Loyalty?

DISH Loyalty is a loyalty program developed specifically for hospitality, based on best practices from the retail sector. Through a savings system and personalized rewards and campaigns, you encourage guests to visit your venue more often. And of course, that has a positive effect on your revenue. This loyalty program and marketing tool in one consists of:

1. A user-friendly management environment for you as a hospitality entrepreneur

Basically, you can get started right away and easily set up saving rules and corresponding rewards according to your preferences. For example, does your guest receive a coupon for a free coffee at 500 points or a €5 discount coupon at 1,000 points? You decide. With special “members-only campaign actions,” you expand your target audience, and automated triggers, such as an email with a gift when it’s your guest’s birthday, are sent effortlessly.
 

2. A customer card or friends pass for guests to collect hospitality points

With this, your guest can easily indicate that he or she participates in your loyalty program. No access to your digital customer card? No problem! Even based on a personal detail, such as an email address, loyalty points are automatically credited with every visit.

3. A guest portal with a digital loyalty card, points, and coupons

In the member environment, your guests always have insight into their current points balance and can see which coupons are available. They can also open their digital guest pass when they pay at your restaurant, lunchroom, or snack bar.

Personalized promotions and offers

With DISH Loyalty, you gain valuable insights into your guests. To use the program, they share—of course fully in line with GDPR—some basic personal information, such as their email address and date of birth. This allows you to send emails with personalized promotions. Think of the previously mentioned birthday discount, or offer a lunch discount to guests who normally only come for dinner. Personalized email marketing is an affordable and effective way to stay on your guests’ radar and encourage repeat visits and additional spending.
 

Integration with your POS system

DISH Loyalty is part of the DISH Platform. This means the loyalty system is fully integrated into the DISH POS system. Points are automatically awarded to the guest profile based on the receipt amount, and redeeming coupons is done directly through the POS. Do you have multiple locations? Then the customer card can be used at all of them. Very convenient!