Award-winning service at ’t Smulhuis thanks to the ordering website
The Smulhuis in Brunssum is a true family business. Since 1948, the company has been in the hands of the fourth generation. What started as a modest fry shop has grown into a cafeteria, restaurant, and catering business. And what’s so special is that the potatoes for the delicious golden fries are grown, harvested, and processed by the family themselves. Craftsmanship in its purest form. In 2009, the Boumans family’s hard work was crowned with a win in the Cafetaria Top 100, and recently they received three certificates for their snacks, which were awarded gold by the Dutch Fry Center.
Order online directly
The Smulhuis is definitely not the standard “corner fry shop.” “We want our customers to wait as little as possible in our venue. To achieve this, we chose a DISH Ordering Website,” says manager Carmen Boumans. "Thanks to our webshop, guests can easily view the menu online, order and pay from home, and then simply pick up their order. Done! This also works very well for us because we receive the order ticket neatly for further processing. Fewer steps are needed, and orders are less labor-intensive and less error-prone than taking orders by phone."
Relief
“All in all, online ordering brings us nothing but relief, and I can absolutely recommend it,” says Carmen. The catering service also has an online ordering function. “New dishes and buffets can be added quickly and easily. It takes little time to add, but yields great results! Another advantage is that passersby are more likely to come inside when it doesn’t look like they’ll have to wait a long time for their order.”
Futureproof
The Boumans family makes no compromises when it comes to quality. That’s why they always look carefully at automating processes. With the flexibility of DISH, an order kiosk can also be added to the cafeteria at a later stage, linked to the website. The menu would then only need to be managed in one place. With DISH, Het Smulhuis is taking the next step toward growth.
