Addictively useful: 6 reasons why you’ll never want to be without DISH BI again
Business Intelligence, or BI. What is that actually, and what can it mean for you and your business? Business intelligence helps organizations make and support operational and strategic decisions. That sounds complicated, but it is anything but! More and more hospitality entrepreneurs are using BI tools to get a grip on data and steer their organization toward a higher level. We give you six reasons why DISH BI is your new right-hand tool to increase your profitability (and try it free for 3 months to see what it brings you)!
1. It turns your data into useful information
If you have it, why not use it? Every day, your DISH POS system stores a lot of valuable information. For example, about your guests’ spending behavior, but also about sales figures per server or location. And of course, based on experience, you know which dishes should be on your menu at what time of year, and you teach your team everything about hospitable upselling. But what if you combine your knowledge and experience with that valuable information you already have within reach?
In the current DISH Backoffice, you already find clear reports. But DISH BI takes a big step further and makes the translation from data to useful information for you in clear tiles with graphs and tables. Want to compare periods and locations? You can! An overview of your biggest revenue drivers, and how they differ by day and period? No problem. Or want to see how many bottles of house wine each employee sold in a specific timeframe? Also possible! This gives you tools to improve your menu and your team’s performance.
2. All your information is presented visually and in a usable way
The starting point of DISH BI is that you shouldn’t have to search, but should be able to see trends and effects at a glance, plus easily zoom in to uncover the causes. That’s why DISH BI offers you several useful standard dashboards, each built from four layers of tiles covering: Period, Location, Product Groups, and Employees. In Period, you can zoom in on revenue per month, per day of the week, or broken down by hour and day. In Location, you view revenue per branch, neighborhood, or table number. Product Groups provides insight into revenue and the number of products sold per revenue group, product group, or at product level. And in Employees, you see everything about your staff’s sales performance. Always presented in clear graphs, trend lines, bar charts, or pie charts.
3. You can easily zoom in further
The standard dashboards already give you a lot of useful information, but if you want to zoom in further on certain variables, you can do so easily with a few clicks. And if you see, for example, that ‘room rental’ is skewing your average revenue, you can quickly set a filter to exclude it from the analyses. The BI tool works intuitively and you don’t need extensive prior knowledge to get exactly the information you want to see.
4. You can make adjustments directly at any time
With DISH BI, you move from static reports to dynamic data. Wherever you are, at any time, you have insight into business performance and also your employees’ sales performance. This means you don’t look back later to see where you missed opportunities and learn from them for next time, but you can adjust in the moment itself. For example, if you see that one employee’s drink sales are lower than they should be, you can immediately give tips to stimulate upselling and achieve a better result that same day!
5. You achieve a higher return
You know what they say about good preparation… So use the information you have to fine-tune things during the daily briefing, especially when you expect a busy weekend. Analyze the data from the day or weekend before and let your top-performing staff explain why they sold so many starters or bottles of wine. That way, they can learn from each other. If you see that certain dishes aren’t selling well enough, replace them with other margin makers. And if another location is consistently performing better, zoom in on where that revenue is coming from and use that information to improve.
6. Set and achieve challenging goals
DISH Business Intelligence also helps you set and achieve challenging but realistic goals. Where are you now and where do you want to go? Where are the biggest opportunities to increase your revenue and achieve a higher return? Thanks to the graphs and tables, you immediately see clearly how you are doing and can easily compare different periods. For example, how much revenue did you generate at Christmas? Or during a sunny weekend? How was that revenue made up exactly? What was the average revenue per order, the number of orders, the bestsellers, where did you expect more, and where are the opportunities to do even better next time? This way, you don’t decide based on gut feeling, but based on the actual figures whether something was reasonable or good. And you determine what your next goals are.
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