3 advantages of online ordering in hospitality
When guests are looking for a nice restaurant or a delicious meal, they usually start online. Working omnichannel and integrating all your sales channels is a logical next step. But how can you optimally combine online ordering with your existing workflows? And what does it deliver? Here are three important benefits of online ordering!
1. Attractive growth market
Online food ordering has been growing rapidly in popularity for years. And for good reason: by adding an extra channel, your sales are no longer limited by the number of seats in your venue. You can of course manage takeaway and delivery orders by phone, but a webshop offers many more advantages. A webshop is relatively quick to integrate into your website, allows you to create your ideal menu, add appealing images, and let customers pay online immediately. Orders are automatically sent to your POS system (and, if applicable, to the kitchen), and you can analyze consumer behavior based on the orders. Upselling is also easy to set up: with certain dishes, guests automatically receive suggestions for matching products. This way, you fully benefit from online ordering as an additional sales channel.
2. Simpler self-service
Do you want to reduce staff costs, still be able to handle peak times, and of course increase revenue without sacrificing service? Then an order kiosk sounds like a smart investment. Guests can enter their order themselves via the ordering website on the ordering kiosk, using a clear menu with attractive photos and payment via a payment terminal. The order is immediately registered in the POS and forwarded to the kitchen. The guest receives a receipt and can collect the dish when it is ready, or take a seat in your venue after which the order is served. Order kiosks also automatically apply advisory upselling, making it easier to sell side dishes or a larger menu. In addition, guests often feel more relaxed at an order kiosk than at the POS, take more time to place their order, and as a result often end up ordering more more quickly!
3. QR ordering is popular, safe, and effective!
QR ordering is one of the newest technological developments in the hospitality industry: guests sit at a table or at the bar, scan a special QR code on a sticker or sign, and are taken to your ordering website. There they can calmly choose their order and pay via, for example, iDEAL. The order is immediately forwarded to the kitchen or bar, which starts preparing it and can then have the staff personally serve the order. QR ordering is on the rise: guests enjoy trying it, quickly get the hang of it, and appreciate the extra service option, especially on a busy terrace. QR ordering is also perfectly suited as an additional service option during the coronavirus crisis, because it makes it easier to maintain distance. Practical results ultimately show that it is also a profitable solution to add to your business processes: the upselling opportunities quickly generate 15-20% more revenue!
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