Building a second channel for 0% commission online orders
With digital solutions of the DISH brand, METRO supports the individual gastronomy in Europe in different ways. In addition to the benefits of digitalization, we are particularly concerned about the independence, profitability and diversity of the catering industry. The different lockdown scenarios made it clear how important the out-of–house business would become for the restaurant industry. Even before the pandemic, there was a clear growth trend in this segment, which, like many other trends, was really accelerated by COVID-19. Especially, takeaway and delivery became the main factor of income during lockdowns when restaurants were only allowed to serve their guests this way.
According to the management consultancy Roland Berger, the share of out-of-house sales will continue to rise significantly in all hospitality segments:
The importance of this market is evident in the fact that there are a number of global companies that dominate the market by providing delivery services and platforms to end customers. As a restaurant, therefore, you quickly feel obliged to place your own offer on these platforms, as they can virtually guarantee a high demand and many orders in the out-of-house business. Restaurateurs can escape high commission payments when placed in delivery portals by offering more options in delivery service, thereby increasing their profitability.
Cooperation with delivery portals has some advantages, but also significant disadvantages:
Good visibility to potential guests
No own marketing necessary
High volume of orders
High commissions & fees
Adjustments take a long time
Provider manages the store
Customer rarely becomes a regular
Provider picks off regular customers
Provider decides which restaurant is found
The best way to manage out-of-house business is with more independence
The independence & profitability of autonomous restaurateurs is close to our heart! Used correctly, every restaurateur can benefit from their own webshop for delivery & pickup of meals via DISH Professional Order. The idea: Build a second channel for commission-free orders. Regular guests order directly on your own webshop instead of switching to expensive platform providers. The advantages are manifold:
1. No commissions or contract periods.
DISH Professional Order does not charge commissions for orders received through this solution. A fair monthly fee and monthly option to cancel invite you to simply test it without risk. Run your own store.
2. With DISH Professional Order you are in the driver’s seat.
With a few clicks in the intuitive back office, you can create new items, change prices or generate your own coupon code – without any previous knowledge.
3. Easy to use
DISH Order is so simple and intuitive that your employees will quickly become familiar with the possibilities. Thanks to the modern ordering device, a connection to your cash register is not necessary.
4. Excellent service
We take care of the setup and support for you. Our customer service will create your store, explain its functions and will always be there if you need help.
5. Google optimization
By optimizing in your Google My Business listing, you can reach exactly the guests who are looking for you directly with DISH Professional Order. Invite them to order directly on your DISH Order store.
We support you with your own marketing of your DISH Order store. You can easily use discount coupons to convince your regular guests to order directly from you.
7. Own guests
Build your own guests with DISH Professional Order who will order regularly through your portal. Within a few weeks the demand on your own webshop will grow and with each order you will save significant commissions that you normally would have paid to the portals.
DISH Professional Order is a good example of what we do to help our customers be successful themselves and enjoy being hosts. Take advantage of our offer on DISH.co
You have decided to use the DISH Professional Order Webshop and now want to offer your guests online dishes for delivery and takeaway. A DISH employee has already installed the tool for you and even your menu is already visible in the webshop. You are ready, now your guests just need to know. How do you go about it?
Valószínűleg már kiszámoltad, mekkora mennyiségű és értékű megrendelés esetén éri meg házhoz szállításos szolgáltatást kínálni. Az alábbi példaszámítás egy, a hónap 25 napján nyitva lévő képzeletbeli olasz kisvendéglő példáján keresztül mutatja be, mennyibe kerül, ha egy kiszállítással foglalkozó szolgáltatón, illetve a DISH Professional Orderen keresztül kínálnak házhoz szállításos rendelési lehetőséget.
Manapság a házhoz szállításos rendelés a vendéglátóhelyek egyik fő bevételi forrása. A világjárvány idején számos vendéglátóhelytulajdonos választotta a túlélés stratégiájául, hogy nagy ételkiszállítóplatformok segítségével kínál vendégeinek házhoz szállításos rendelési lehetőséget. Ezek a nagy ételkiszállítóplatformok jelentős reklámköltségvetéssel dolgoznak, amelynek köszönhetően főidőben hirdethetik szolgáltatásaikat, és a Google találati listáiban rendre az élen szerepelnek. A mindezek miatt magas működési költségeik azonban jelentős nyomást gyakorolnak e cégekre.